Customer website with an online store for a parkour park builder
Inquiries come in through the website instead of referrals, and the online store sells the standard product range on its own.
About the project
GPFC builds parkour and workout parks. We created a customer website for them with an online store and a system for collecting and managing inquiries.
Results
Inquiries come in on their own
The website collects and sorts inquiries, so there's no need to rely on referrals.
Sales without phone calls
The online store covers the standard product range, and the sales rep only handles large builds.
A door to corporate partners
A professional showcase of past projects opened up collaboration with industry leaders like SKANSKA.
Goal
Stop depending on personal connections. Orders came in mainly through referrals, which are hard to plan for and even harder to scale.
Challenge
The client sells two very different things: small products that customers buy on their own, and large park builds that involve long negotiations. One website had to serve both without turning into a confusing catalog.
Solution
The website separates quick purchases from project inquiries. The online store handles the standard product range by itself, while inquiries for new parks go into a system where they can be sorted and tracked. The showcase of past projects, meanwhile, is aimed at large partners.
Thanks to Softero and their customer acquisition system, we have significantly expanded our client base. We now work successfully with industry leaders such as SKANSKA. Softero has become a strategic partner in our business growth.
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